Hyundai Motor Group expands Vehicle-to-Everything EV energy services

Hyundai Motor Group is enabling EVs to store, supply and share electricity with homes and power grids

Hyundai Motor Group is accelerating the worldwide rollout of its Vehicle-to-Everything (V2X) services, which enable electric vehicles (EVs) to store, supply, and share electricity with homes and power grids, making EVs an essential part of the global energy ecosystem

The expanded services include Vehicle-to-Grid (V2G) in Korea and Europe, and Vehicle-to-Home (V2H) in the US.

Hokeun Chung, executive vice president of Future Strategy Division, Hyundai Motor Group, said, “V2G services are expected to provide EV customers with a new mobility experience related to their energy life. Through the domestic and overseas V2G services, we aim to strengthen the competitiveness of EVs while also playing a pivotal role in leading the eco-friendly mobility market and future energy market.” 

V2G Pilot Service in Korea

In Korea, the Group is set to launch the first V2G pilot service in Jeju Island by the end of 2025, using Kia EV9 and Hyundai Ioniq 9. This service will address Jeju's renewable-energy oversupply issue by utilising EVs as flexible grid resources that can return stored electricity to the grid. The Group, as the project lead, will oversee the V2G technology verification and manage operations.

Jeju Special Self-Governing Province supports regulatory and policy enhancements required for implementation. Korea Electric Power Corporation (KEPCO) enables the integration of EVs into the distribution grid, while Hyundai Engineering focuses on analysing charging station operations and identifying future improvements to the service.

Participants will be able to charge their EVs when energy prices are low, and discharge electricity when prices rise through Jeju's real-time energy market to sustain grid stability and reduce overall energy costs. Following the pilot phase, the Group are hoping to expand V2G services nationwide in cooperation with government and municipal partners.

V2G in Europe

In Europe, the Group is broadening its customer-centric energy solutions by introducing a commercialised V2G service in the Netherlands. As the first OEM to launch a customer-focused V2G service, this initiative builds on the Smart Charging (V1G) service. Customer recruitment for the V2G service will begin at the end of 2025.

The V2G service utilises bidirectional charging technology and chargers compatible with Hyundai and Kia vehicles. Customers subscribing to a tariff plan from the Group's utility partners can also benefit from automated V2G scheduling, which optimises charging during low-rate periods, allowing surplus energy to be sold back to the grid during peak-price times. This aims to reduce electricity costs for customers and unlock new value by enabling participation in energy trading.

In the Netherlands, while electricity prices are high, and the power system is becoming more valuable, the V2G service will improve the accessibility of Hyundai Motor and Kia EVs while helping to stabilise the electricity grid. The V2G service also helps expand renewable energy nationwide by supporting grid flexibility and reliability.

Initially, the service will be available for Kia EV9 and Hyundai Ioniq 9, with plans to expand to other EV models. The Group is also set to roll out the V2G service in other European countries to enhance customer convenience and support the region's move toward intelligent energy systems.

V2H Service in the US

In the US, the Group will launch its V2H services in the near term, allowing EVs to provide energy solutions during natural disasters, routine power outages, or peak-demand periods. The V2H service leverages EV power as an emergency power source for homes, helping to enhance household energy resilience.

Kia's V2H service, launched in February 2025, enables EV9 owners to use their vehicles as household backup power sources. Hyundai Motor will introduce V2H functionality starting with the Ioniq 9, while Kia will expand its offering to include the EV6. The service will enable EV owners to store electricity in their vehicle's battery during off-peak hours and discharge it back into their homes during peak periods, potentially decreasing household electricity costs and improving energy resilience.

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